At a time when demand for ready-to-eat cereal was stagnant, a
spokesperson for the cereal maker Kellogg’s was quoted as saying, “
. . . for the past several years, our individual company growth has
come out of the other fellow’s hide.” Kellogg’s has been producing
cereal since 1906 and continues to implement strategies that make
it a leader in the cereal industry. Suppose that when Kellogg’s and
its largest rival advertise, each company earns $2 billion in
profits. When neither company advertises, each company earns
profits of $16 billion.

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If one company advertises and the other does not, the company that
advertises earns $56 billion and the company that does not
advertise loses billion. For what range of interest rates could
these firms use trigger strategies to support the collusive level
of advertising?

Instruction: Enter your answer as a percentage
rounded to the nearest whole number.

i ≤ ___________percent

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