Estimate
what would happen to the volume of services and the expected
revenue to the practice, should the area’s health insurers increase
patient cost sharing from 20% to 30% of this charge. Use the
concept of price elasticity to make the projection.

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For your calculations, use the
following as the price elasticities for physician
visits:

– 0.35, for patients in good or
excellent health, and

– 0.16, for patients in fair or poor
health

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